How Video Content Marketing Can Grow Your Business
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Hey what’s up Sean here with video influencers helping you construct your force and your income with online video and today im placing with the co founders of Kajabi Kenny and Travis How’s it exiting? Hey great Good and we just wanted to talk about briefly about the influence of video and online video for in a business realm and one of the things that if you check out what they’re doing you are creating YouTube videos educational content you’re creating all the social media content and you have a business with employees and doing things and one of the things we talked about off camera is that you are kinda like are considering yourselves your application corporation that this site’s kinda like has become a media company and you’re putting all this media what’s kind of your philosophy in your strategy with online video? kind of funny we have an awesome like software mode office but we tour people through there and tell and this room is our video studio and people are what are you hitting they acquire “were having” clients come in or something we are like that no is for us Yeah but our strategy is people want to buy products whatever that commodity might be from someone They know like and trust you are familiar with and how do you do that if your application corporation with broth photography on your website for example you know its like no merely be yourselves and be out there in front of the video because people are going to buy from someone who they relate to and they can trust like I said and video is the best we observed to do that Yeah it really like sparks the best interest even further so these are the people that constructed this thing this is how how to utilize it this is it’s really it’s almost like the old school you met the sales person at the door and they indicate you the shoes or they indicate you the auto its kind of that strategy but it isn’t selling its more identity and it’s inspiring and it’s kind of raw but I mean we do have a studio and but you gotta understand we started we didn’t have a studio and we literally would shoot maybe from our computer at first iPhone then we eventually bought a camera that we saved enough amazon stages to get a nice canon and then for years I was editing yeah Kenny was behind the camera or Steve was behind the camera and I would talk or do something and so now we have to evolve in equipment and memorizing we also have to learn how to be on camera’ cause it was pretty hard for us at first like you have to get used to seeing and need to hear yourself’ induce otherwise you’ll is so very I signify I would be stunned sometimes having to hear it again the second period but you were supposed to overcoming’ cause it helps I mean you can even be selling like pluming anything and if you have some video behind that people are gonna wanna work with you yeah yeah I visualized a recent stat that without doubt particularly with auctions on the website if there’s a video behind a commodity or a service or no video the shift is off the following chart with a difference I don’t understand why everybody doesn’t have at least one video on their locate Yeah it’s like the other day I have a flat screen Tv installed you are familiar with and im examining at these dead broth examining sites and it’s like merely shoot a video yourself to mention how you’re going to like do the best responsibility ever that’s it Yeah it’s, don’t even be auctions you don’t like don’t make it some cheesy cable tv commercial-grades unless you are doing that for merriment because it is fun to shoot those and be silly but like merely indicate yourself indicate behind the situation stuff reveal yourself talking about your philosophy like why did you get into that business you know what do you love about your business what do you hate about your business what are the best clients with so many things anybody “il be starting” doing so do you think then that this could be applicable in pretty much any niche that so business proprietors and merely kind of those entrepreneurs that are propelling something that you get started with video and that should be growing content Yeah anybody you undoubtedly you start with YouTube’ cause it’s so darn easy-going it’s so simple to merely get content up there and you are able to shoot all of this from you iPhone for a long time and you know you can cause some really cool stuff with your phone I adoration it and then maybe just lastly what are some of the very best tips-off and perhaps corrects that could help abbreviate the teach curve’ induce I adoration that you shared your advance you editing you did some stuff in front of the camera now you have some better stuff and now it’s always that if you can is just like ok hey it’s unreachable the second doing so great what are some of the time savers and corrects you represented along the way that people can say I see learning from others I think we started employing Wistia as a hosting platform and had so much cool content about what kind of camera to utilize what kind of igniting that helped a ton learn from other people like have kinda your mentors on how they’re shooting like their contents like not only did Wistia had schoolteachers but really really cool content was like oh how are they doing they’re standing this way they’re doing this kind of igniting that’s and then you got it merely start doing it I see the more we did it the very best we got at it that studio up a lot just think about igniting and audio not like pro character you are familiar with but like when “youre starting” it’s kind of strange and information and communication technologies is so good it’s pretty easy to do that but make sure you watch it back like some people post some stuff why would you post that I can’t hear you I can’t hear you I perhaps you shouldn’t be like I already filmed it like well shoot it again I signify genuinely you have to be your own camera person your own editor and your own creator at first I mean we were there was a couple of us at that time so we are to be able do that now we have Joe full period video guy is focusing on that all the time but you don’t have to start with that fresh start now and so lots of you like you see it is valuable enough to represent that investment in genuinely content you are not selling but if that is building the firebrand and structure the business you think that business should be was of the view that way like lets up level our gear our team to help build up this content yeah you don’t inevitably have to hire someone but we knew that was part of our strategy we wanted to get to now you are able to hire an outside assistance if you need to or merely per job yeah precisely I mean we really search a company like apple in a way of concentrating tales behind their their hardware and software everything they build and that’s the approaching we take as long as telling the legend of you know why did you come up with the relevant recommendations who are we we are real people you can trust I signify software you never know was it constructed off shore was it built by a bunch of people that don’t care but when you are in front of the camera and you’re talking and even like a few dates we’ve done that were their own periscope or their letter in a somewhat answer questions could do that in their occupations for software in particular most competitions most challengers are talking aspect aspect aspect and we want to go out and talk character and aesthetic and easy to use you are familiar with and I see having like a dedicated video person helped us do that and genuinely put out a top notch stuff and talking here occasions that are important to you like occasions that you have a feeling about like I started doing this chalk talk videos and sometimes they weren’t even about our bussiness or anything “its been” about life and we got a lot of cool buzz from that I think that’s how we connect with Selena firstly she saw this videos and she’s like Oh she contacted good responsibility you guys you don’t know what a good video might be what you might do for your business or your job you can be scandalized sometimes it’s really good and then merely to shut what kind of “the worlds” to change online video has change the world-wide what are you closing thoughts motive brainchild for those watching lo literally leverage on this competition changing possibility of online video Yeah there’s so much new technology it’s incredible so I would say try occasions we are trying right now periscope right now we’ve tried it before merely try anything don’t get stuck in your modes but then again we likewise live by a simplicity plan so it periscope isn’t really working on our mix we’ll drop it eventually but we do try to be simple-minded being like wait why do you were supposed to do that and like in the airport the other day this dame has this giant bottle of sea and they like you 犀利士
have to throw that out so the tries to drink the whole situation and then didn’t you read an articule about someone with like a bottle of cognac and then she extended out it’s like I already have it I have this maybe you need to drop it like exam stuff is YouTube giving you a solution is facebook giving you results and then prevent doing that and then I adoration lately the word iterate like so put under something it doesn’t matter what it is and that’s not the final installment in for ever you know certain things on the internet going to stay forever so you don’t want it to be embarrassing or anything but then come out with better and better and better you are familiar with and work your way up Hey thanks so much for checking out this video make sure you subscribe to video influencers for more content to help you construct your force and your income with online video and check out the full span interview that we did with Kenny and Travis is pretty awesome yeah and I mean you are talking prudence missiles exiting off detonations insides there’s the whole lighting round and Yeah acted out igniting dance round You looked somewhat significance so anyways we’ll connect that up in the YouTube card and the YouTube description all the stuff in the reveal mentions thanks so much for watching keep vanquishing it prevent smashing it prevent knocking it out of the park acknowledge you and we will talk soon breeze dry or hair dryer I like to breeze dry but I would use a “hairs-breadth” dryer Like the old-time dudes in the gym Why do they do that old-time dudes in the gym there’s gaits that don’t need to be dehydrated in the gym just saying Come on people periscope five Let’s do this let’s do this clap along with me let’s do this I don’t applaud along Genuinely? Let’s do this let’s do this clap along with me Beat carton Let’s do this let’s do this along with me Ok so let’s region the plane here no no rhythm no rhythm at all Kenny can play the guitar I cannot
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